6 watches at Baselworld 2017 that are storming social media

01 April 2017

Baselworld, the one unmissable trendsetting show that unites key players from all sectors of the global watch and jewellery industry celebrates its 100th edition this year. Setting the tone for the year ahead, watch and jewellery brands from all around the world showcased their best collections while garnering a massive hype on social media. Check out these outstanding watches that invaded our social media feed with their unique design that got people talking.

Rolex: Yacht-Master 40



How else would you elevate a luxurious Rolex if not with colourful gemstones right? while maintaining it’s iconic design, the Yacht- Master 40 is treated with rainbow coloured gemstones featuring 32 sapphires, 8 tsavorites and one triangle shaped diamond.

Jaquet Droz: Loving Butterfly Automaton


With a butterfly that literally flutters and a turning chariot wheel, Jaquet Droz, known for their exquisite automaton works surprised connoisseurs and the public with this Loving Butterfly Automaton that is no doubt a beautiful optical illusion.

Konstantin Chaykin Joker



With only 99 pieces available in the world, Russian watchmaker Konstantin Chaykin got Batman fans all around the world wanting one. The strap is black alligator with joker-esque green and purple accents, and the pupils of the eyes are what tells the time, giving different funny faces throughout the day.

Romain Jerome: Tourbillon Pokemon



There’s no need for you to ‘catch em all’ yourself, because Romain Jerome has just done just that with their latest one piece only timepiece ‘Tourbillon Pokemon’ featuring the most famous Pokemons displayed in all their respective colours.

Chanel: Mademoiselle J12



The iconic ceramic and steel J12 gets an update with a white lacquer dial and a silhouette of Mademoiselle CHANEL with the outline of her arms indicating the minute and the hour.

Corum: Golden Bridge Rectangle



Corum is building bridges and not walls to win us over as designer Dino Modolo returns the golden bridge to its angular roots and away from the round case that was presented last year. It features a detailed execution of the 18-karat gold Roan numeral structures and rivets that surround the movement.

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