The made in Italy label has always been associated with sophistication, quality materials and tailoring. It jetted Italian fashion into pop culture and transformed fashion worldwide, inventing along its way bling-bling, supermodels, red carpets, and luxury as an inspired global art de vivre. Directed by Jean Lauritano, catch the portrayal of Italian fashion’s development from the 1940s in Rome then to Milan through Made in Italy. The film evokes the great names of couture among the likes of Simonetta, Gucci, Versace and many others. Plus, discover how small family businesses underwent a rapid growth that led to the global influence of the Italian clothing industry. Through this touching, serious evocation of pop over the past six decades’ documentary, get access to exclusive interviews and chockfull of archive footage.
From the dolce vita of the 1950s, to the hedonism of the 1970s, the prolific 1980s, and the globalisation of the 2000s, this is a history of Italy expressed through fashion and its big-name fashion houses.